Several product initiatives were essential outcomes: The research results have helped drive awareness of our growing BTB users and how they were not fully aware of SwiftKey's core benefits. With our BTB users, they have inherited SwiftKey as their default keyboard vs. Many of our BTC users understand the core value proposition of SwiftKey since they have heard of the benefits, and that has driven them to download and install from the Play Store. Because of these substantial MAU/DAU numbers, we wanted to understand how BTB users differ from our BTC users. Huawei's explosive growth in the last two years has helped drive SwiftKey's MAU (monthly active users) & DAU (daily active users) numbers significantly. In 2018, Microsoft and Huawei entered into a broader AI partnership that would include the shipment of SwiftKey onto every Huawei flagship device sold outside of PRC (People's Republic of China). This integration enables the product to achieve wider distribution and to improve our language understanding models by leveraging secure/private user data. Part of SwiftKey's core business model has been to ship its keyboard and underline technology to 3rd party Android OEM device manufacturers such as Sony, Vivo, Samsung, LG & Huawei. My team has executed many initiatives, and one highlight would be our hugely successful Unboxing Study, which set out to better understand how users who "unbox" their newly purchased device perceive and use SwiftKey for the first time. Methods include - Ethnography, Surveys, Interviews, Usability Testing, A/B Testing & Diary Studies. They are using a combination of Qualitative and Quantitative research methodologies throughout the product lifecycle to understand users' attitudes and behaviors better. They have ensured that designs are fit for purpose and based on genuine customer needs. Their focus brought SwiftKey customers to the forefront during the execution of all features. My research team focused their efforts on a strategy in conducting early research throughout the product lifecycle to help contribute to the overall product direction and business goals. Research has been a core part of SwiftKey's startup product culture, and I was very fortunate to manage design researchers on my team who have helped bring focus and understanding to the entire product team.
0 kommentar(er)
