map, and an Explore preview in New Orleans showing a brass band caught my eye. For example, I zoomed out to see the whole U.S. Turning on Explore makes those icons larger and dynamic. Without the explore layer turned on, you'll see icons for popular places, with the ability to click in and watch the stories. However, those are still in the works and will be available "in the coming months." The two going live Wednesday, "Explore" and "Memories," come in-house from Snap.Įxplore is an expansion of the "Heat Map" which shows photos and videos from certain locations and serves as the portal for viewing stories featuring user-submitted content. Those partner layers will allow users to check out restaurants and events, respectively. Snap debuted the concept of Layers with upcoming layers from food reviews site The Infatuation and ticket sales platform Ticketmaster.
Layers are pretty much what they sound like: Enabling a layer superimposes all sorts of content or information about locations on the map, giving the user an at-a-glance view of specific categories of things, that they can turn on or off, instead of just dots. Snapchat's solution for making Snap Map more fun, useful, and ripe for partnership opportunities - without making it too cluttered - has finally gone live.įirst announced in May (Opens in a new tab), Snapchat's new "Layers" feature launches Wednesday.
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